Very exciting news! you feelin it will move to Lily.fi on next Mon, 4.June. I will continue posting
similar content and still in english and share a bit more about my day-to-day life, I know many
of you have been hoping for that. I will also be doing a weekly post on Lily’s editors’ blog, but more
about that later.

I’ll post you the direct link into the new you feelin it on Monday when we go live!

LOVE, Petra

All of you based in Finland! Tune in on YLE Teema TONIGHT at 8pm for Näytös 2012 introducing the fall '12 collections by Saara Lepokorpi, Sasu Kauppi, Ensaemble and R/H, four very promising graduate student brands.
I will be commenting the collections live for YLE Teema at Suvilahti.

You might have heard about Osma Harvilahti before either here or somewhere else but you should hear about him again. and again. Osma's a young photographer hyped by none less than booooooom and dazed & confused. Go check his TUMBLR

My make up go-to: chanel bronzing powder (sable rose) and eyeshadow (sable émouvant).

Picture taken with nokia lumia (instacam)

Come for breakfast fw '12/'13 lookbook. Photography Giorgio Codazzi. Styling Enrico Maria Volontè

SSAW is a new Finnish fashion magazine with first issue coming out 25.May. The magazine will include the best of Finnish fashion and a line of super interesting interviews of hardcore fashion professionals like a talk with fashion editor Tiina Laakkonen or Adrien Hoffe, the right hand of Rei Kawakubo(!!!).

Can't wait for the launch. Here's a sneak peek.

Here's a couple photos from Tommy Hilfiger store opening last Thu. On the first photo w/ Vivan and Silver I've borrowed a knit varsity jacket / cardigan from the rack next to us - my favorite.
On the second were posing like no tomorrow with Silver and the last one is only us and LOU DOILLON! So I've hung out Jane Birkin genes!! Lou was brought for the event and told me stories of her last trip to Finland about 29yrs ago, including lakes, her mom (YES, JANE BIRKIN) and setting pikes free from traps and other green activities.

One of my favorite editorials 'Code Red' for Vogue Nippon September 2001.
Styling Edward Enninful, Photography Tesh, Model Tasha Tilberg