SSAW is a new Finnish fashion magazine with first issue coming out 25.May. The magazine will include the best of Finnish fashion and a line of super interesting interviews of hardcore fashion professionals like a talk with fashion editor Tiina Laakkonen or Adrien Hoffe, the right hand of Rei Kawakubo(!!!).

Can't wait for the launch. Here's a sneak peek.

Here's a couple photos from Tommy Hilfiger store opening last Thu. On the first photo w/ Vivan and Silver I've borrowed a knit varsity jacket / cardigan from the rack next to us - my favorite.
On the second were posing like no tomorrow with Silver and the last one is only us and LOU DOILLON! So I've hung out Jane Birkin genes!! Lou was brought for the event and told me stories of her last trip to Finland about 29yrs ago, including lakes, her mom (YES, JANE BIRKIN) and setting pikes free from traps and other green activities.

One of my favorite editorials 'Code Red' for Vogue Nippon September 2001.
Styling Edward Enninful, Photography Tesh, Model Tasha Tilberg

I'm loving this beautiful Swash shirt at Maryam Nassir Zadeh. 100% silk & hand-illustration print.

Rika magazine, spring issue. Model Anne de Rijk.

A finnish GLORIA magazine featured me in their may issue as 1 of the 7 most interesting dressers in Finland. Such an honor! I'm wearing a Saara Lepokorpi vest (comes with detachable leather sleeves), Balenciaga skirt, Manolo Blahnik's (Christopher Kane ss2010), a couple african bracelets and vintage earrings. The quote says: "Finding contrast is always the key of my look". Photography by Marica Rosengård and make up & hair by Leena Waggoner.

1. DIPLO, my absolute favorite producer is coming to play a DJ set at CLUB LUMIA in HELSINKI on May 26th. and YOU have a chance to win tickets HERE. Go & good luck & hope to see you there.


2. If you're on Pinterest like half the globe, you can follow me HERE

maison martin margiela:
python ankle boots

Now let's give a moment to next fall. Diesel Black Gold had three AMAZING coats in it's fall collection. Did I say AMAZING!?

a couple looks from 10 Crosby Derek Lam fall 2012 collection. Hanne Gaby looks amazing! the peplum cardigan and the crimson suede booties would be my picks.