samuji backstage / close ups from fw 2011 show on last wed.

clothes




+ hair


/if you wish to use my pictures, please link the source.

samuji fall winter show on last wednesday was so natural and well thought that it felt like this is the way things just happen when nice people come together to see a set of beautiful clothes, enjoy rhubarb drinks and the first warm days of the spring. apparantly there is a meatpacking district in helsinki as well - the venue was a finding of one of the best chefs (my opinion) in the city, antto melasniemi a mind behind the hel yes concept done in london and helsinki last winter.

here's my pictures from the show. i'll do another post about some details from the backstage later.










/if you wish to use my pictures, please link the source.

one of the very few local favorites, samuji has their fw 2011 lookbook out and it looks fantastic. the dress is simply divine as are the skirts and the plaids. lovelovelove samuji!!!

i got this beautiful package from samuji today (i can not emphasize just how much i appreciate thought through final touches). samuji is among other things (such as art direction, design, consulting + production) a clothing line for women designed by samu-jussi koski, a former clothing head designer of marimekko and a very interesting young designer. the clothing line is divided into classics and seasonals. below the packing: my favorites from the collection (seasonal x 3 + classic).